Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Also Revel’s Facebook web page bears their new slogan: Gamblers Wanted

It is the first good news since Atlantic City’s casino that is newest opened: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements every-where within Revel Casino-Hotel.

New Campaign Working

Having its seemingly apparent ‚Gamblers Wanted‘ campaign including a sign that is massive close to the front for the casino Revel has apparently made it clear that their former no-smoking, chi-chi attitude is out with the Atlantic Ocean tides, and a more approachable ‚come on in and invest your hard earned money‘ tactic is working for them.

Revel’s revenues for July were $23.4 million, from the combined take from both slots and table games, which represents a dramatic 33 percent jump from a year ago.

‚I think the July results clearly reflect the impact of the ‚Gamblers Wanted‘ campaign,‘ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos will be wanting more gamblers; the figures for most of the beleaguered gambling town’s casinos continued to freefall, with a nearly 4 percent drop compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The sole other casinos that showed gains besides Revel were Borgata, up 19 %, and Resorts Casino Hotel, having a 6 percent jump compared to last 12 months.

Holiday Helpers

Helping the July numbers, evidently, was the July Fourth holiday tourist influx. Officials say there was an almost 7 percent increase in Atlantic City Expressway toll plaza traffic that is the throughway that is major drive to Atlantic City. Similarly, they say 7 percent more visitors stopped at the given information facilities that surround the Atlantic City Convention and Visitors Authority.

And despite the decision for those prepared to wager, it appears that at last Atlantic City’s efforts to mimic just what has struggled to obtain years in Las Vegas namely, non-gaming draws like headliners, retail and fancy restaurants are working; a performance that is sold-out pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist task.

‚There ‚s no question that special events in Atlantic City are a draw that is major tourists,‘ stated Jeffrey Vasser, president of the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while putting 40,772 room nights and $64 million in meeting ancillary spending into the coffers of hotels, casinos and retail.

Of course, while one good month is nice, for a property like Revel that’s been plagued with poor numbers since it launched simply 15 months ago, an ongoing winning streak will probably be essential to persuade investors that the worst is finished. To that end, Hartmann says there may well be more of the promotions that are incredibly creative after Labor Day.

‚We’re reasonably confident that we can maintain the marketplace share figures,‘ Hartmann said, hedging his bets.

The casino went into major rebranding mode following a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new (interim) CEO in Hartmann. He says the basic strategy is to re-position the casino from ‚luxury‘ to more of an ‚everyman‘ type of home.

‚Our company is deeply grateful that many Atlantic City gamblers are giving us a 2nd chance,‘ Hartmann said.

Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup

Two patrons with the same name each took home $1 million following an Ohio casino mistake

Once the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a Saturday evening, your house was packed. The drawing had been televised and plenty of local news were on hand to get a glimpse of the champion. The announcer drew the winning name and said:

‚Our next millionaire from Cincinnati is: Kevin Lewis!‘

You Win! No, Wait, YOU Win!

It was the moment of the lifetime for Kevin Lewis, who was in attendance that night. He had been there with his fiancée, and the two began to commemorate, collecting the giant check and accepting the adulations of the adoring crowd.

And that’s about when the casino discovered that they had a problem that is major their arms.

Kevin Lewis, as it turns out, isn’t exactly a rare name. And while one Kevin Lewis ended up being into the crowd at the casino, another one was watching on tv, waiting to see if he’d win the drawing. And since it proved, it absolutely was the Kevin Lewis at home who was the real winner not the one at the casino.

When the presenters realized that they were awarding the prize to the wrong man, they conferred with casino officials in order to create a decision on what to do. There were undoubtedly plenty of options available to them: only the rightful winner ‚deserved’ the cash, and lots of such mistakes are resolved by giving the regrettable and incorrect ‚winner‘ a token prize or nothing at all.

But the Horseshoe chose to just take another approach. Rather than make the guys concern yourself with which one would ultimately get the prize, they simply awarded two million dollar awards alternatively: one to each Kevin Lewis who had taken part in the contest.

‚This was our blunder,‘ said casino general manager Kevin Kline in a declaration. ‚So consistent with our dedication to do the right thing for our visitors, Horseshoe awarded a $1 million prize to each of the guys.‘

The ‚correct‘ Kevin Lewis hasn’t had comment that is much the problem, and his prize cash was never really in doubt. Nevertheless the Lewis who showed up during the casino that night is grateful that luck ended up being on their side.

‚When I heard my title we stated, ‚God finally provided me with a win that is big“ Lewis told neighborhood television station WCPO. He later attributed his win to simply ‚being in the right place at the best time.‘

Six Degrees of Separation

Incredibly, the two winners have lot in keeping. Not merely do they share a name and play at the casino that is same nevertheless they both live into the city of Cincinnati, are both inside their 50s, and are both engaged to be married making the mix-up even more bizarre.

One of the principle reasons for a casino being therefore generous in a situation such as that one is obviously to generate the right PR, additionally the Horseshoe may be the big champion on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.

Caesars Entertainment Misses A put in Macau

There won’t be any Caesars Entertainment casinos in Macau

In what may have seemed like an odd move for the huge casino conglomerate that is amongst the few without presence in Macau the most lucrative gaming destination in the world Caesars Entertainment Inc. offered off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip the other day. a developer that is asian paid $438 million for the property, and it should officially change hands by the end of the season.

The big questions is, why?

No License to Deal

it may revolve around Caesars‘ ability to secure a gaming license; or lack thereof.

The casino giant purchased the greens area back in 2007, for $578 million, then called the Macau Golf course, expecting to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the decade that is past. But, it had been perhaps not become, plus in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge and one they’ve been still paying for. Caesars ended up being even offered a Wynn Resorts sub-concession back in 2006, but nixed the opportunity; a move which was obviously a bad one looking back, Loveman admits.

The problem is based on the truth that the Macau federal government has cut off issuing any additional gaming licenses beyond the present six concessions and sub-concessions, so Caesars form of shot themselves in the foot by not taking the Wynn deal if they could. Never having themselves presented a credit card applicatoin right back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment during those times does not have any 2nd possibility to enter the most profitable gambling region on the planet now; an unfortunate truth for the company that carries the greatest long-term financial obligation load of any casino conglomerate nowadays: a whopping $23.7 billion.

Macau has held the #1 gambling revenue-producer spot for quite some time now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las vegas, nevada six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.

Internal Rebranding

Caesars is busy doing some major internal company reorganization: it’s spinning off its vegas Planet Hollywood casino, its interactive gaming business (the business’s WSOP-branded online poker is next in line to introduce in Nevada) and a well planned Baltimore casino in to a separate company that is going to be majority-owned by the parent.

Clearly, buying and offering property for a profit is also not just one of Caesars‘ most readily useful decision-making abilities either; the business took a $101 million write-down on the land, which they had known as Caesars Golf, once they put it on the market this past year, and even that leaves them $40 million at a negative balance, by our calculations, after the sale. Caesars says they anticipate to the anticipated $420 million in profits through the sale to cover down their financial obligation.

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